I am just now getting into wine (in my 40s, after having been a teetotaler all my life). My experience with wine education is like anything - you can learn an amazing amount just by getting a few books from the library. People underestimate this, though.
And...the fun thing with wine education is drinking it!
When I used to run hundreds of tastings for Novel (something had to pay the bills) I was asked all sorts of questions but the things that really engaged almost every group were about the people (whether that was who made it, imported it, sold it or drank it). They wanted to know how I'd discovered something and why I'd brought it in from some weird and wonderful country. It had to be good because noone could pronounce it. Etc etc. I think that is largely missing online in wine in a way it isn't with food. Or maybe I'm just subbed to the wrong stuff!
I am just now getting into wine (in my 40s, after having been a teetotaler all my life). My experience with wine education is like anything - you can learn an amazing amount just by getting a few books from the library. People underestimate this, though.
And...the fun thing with wine education is drinking it!
Flog them some cultural sociology, it's a desperate business these days https://hal.inrae.fr/hal-03507418/file/2021%20Teil%20G.%20Amateurs%27%20exploration%20of%20wine.pdf
When I used to run hundreds of tastings for Novel (something had to pay the bills) I was asked all sorts of questions but the things that really engaged almost every group were about the people (whether that was who made it, imported it, sold it or drank it). They wanted to know how I'd discovered something and why I'd brought it in from some weird and wonderful country. It had to be good because noone could pronounce it. Etc etc. I think that is largely missing online in wine in a way it isn't with food. Or maybe I'm just subbed to the wrong stuff!
I get the "how long will your wine last?" question all the time. People usually give me a look when I say, "depends on how fast you drink it".
Not seen the Dunning-Kruger effect before but it's very relatable.