Capillarity and Rate of Sale

Next time a winery tells you how much wine they sell, ask “how does your rate of sale interact with your market capillarity?”

Oct 15 • 

Dan Kirby

10

1

September 2025

All My Baggage. Itemised.

I emptied out my rucksack the other day. Here’s all the baggage I carry around with me everyday.

Sep 23 • 

Dan Kirby

4

1

The 7 Stages of Grief

With MW results day behind me I’m processing quite an abrupt end to the MW process.

Sep 13 • 

Dan Kirby

23

9

August 2025

How Much I've Spent So Far.

This is my 4th summer waiting for results in September.

Aug 3 • 

Dan Kirby

1

June 2025

Bring Your Dog to Work Day

Being back on Instagram for a week reminds me why I left.

Jun 21 • 

Dan Kirby

2

5

Slowly peeking out above the parapet.

MW exams are done (again), for another year at least.

Jun 9 • 

Dan Kirby

8

2

April 2025

Mouth Shut, Head Down

In case anyone wondered, I’m taking a ‘Mouth Shut, Head Down’ approach to study at the moment.

Apr 13 • 

Dan Kirby

3

February 2025

Back to Blind

I've been blind tasting again, as part of my studies. I may have had a rethink.

Feb 27 • 

Dan Kirby

12

4

It's your Duty to do the Maths.

I might get it in the neck for this one, but I think the new duty system is only 50% really bad.

Feb 9 • 

Dan Kirby

5

2

Accessibility Assessments.

Attempting to make wine so accessible that nobody cares.

Feb 2 • 

Dan Kirby

13

3

December 2024

Everything That Hurts

An end of the year round up of aches and pains.

Dec 31, 2024 • 

Dan Kirby

5

4

November 2024

FUUUUUUUUUUUK. Consistency, Burnout, and Self-Doubt.

How has it been two months. Stuck in a loop of writer’s block, burnout, and a case of the-fuck-its. My take on newsletters, wine, and why I bother at…

Nov 24, 2024 • 

Dan Kirby

16

9